RESPONSIBILITY Products developed with care

Our clothes are part of the sports experience, an extension of the body – almost like a second skin. Your experience is our passion. Therefore, we develop our products carefully and with great attention to materials, function and quality. A second skin for us means responsibility, to you the user and also to the entire process. Our responsibility therefore extends from the individual and the product's life cycle to our coworkers and suppliers, transportations and ultimately, all of society.


Together we develop Craft Functional Sportswear. We want to generate happy coworkers who energize and give life to our brand. Our coworkers are our most important resource. The work environment and the wellbeing of our coworkers are therefore essential for us. We care about a good social environment for all coworkers and encourage a balanced work life. Since we are a brand that develops sportswear, we naturally inspire to a life of movement and good health. For most of us this is a matter of course, as it is to protect nature and the environment.


We work with suppliers in countries across the world, even in countries where work environment issues are not as prominent as in the Western world. It is therefore very important for us to establish good relations in these parts of the world in order to gain insight and influence in the societies in which some of our suppliers operate. As part of this process we participate in various initiatives for dialogue, along with both non-governmental organizations and government agencies. We are, for example, members of the Business Social Compliance Initiative (BSCI), which is a business-driven initiative of social responsibility led by the Foreign Trade Association (FTA) with over 700 member companies.

The initiative covers all sectors and promotes a common auditing method and a code of conduct based on the UN conventions on human rights, children's rights and ILO conventions. The code places certain demands on the members' supply chain in risk countries regarding prohibition of child labor, forced labor and discrimination; occupational health and safety; freedom of association and collective bargaining; wages, allowances and other benefits; and protection of the environment.